IJA Developers Launches Ambitious Plum Tree Planting Drive to Enrich Ecotourism and Empower Local Communities
Finfine/Addis Ababa, Ethiopia – July 01, 2025
In a vibrant display of environmental stewardship and community-driven development, IJA Developers has officially launched a large-scale plum tree planting campaign at the heart of the Wanchi-Dandi Ecotourism Destination—a region globally recognized for its natural beauty and cultural significance.
Obbo Adisu Arega | Vice President, Rural Development Cluster Coordinator, Oromia Regional State:
The inaugural event was graced by Obbo Adisu Arega, Vice President of the Oromia Regional Government and Coordinator of the Rural Development Cluster, who was joined by senior regional officials, local leaders, and top executives from IJA Developers.
Their presence marked the high-level support for green initiatives that aim to transform landscapes while uplifting local livelihoods.
Mr. Adisu Arega Source: IJA Developers S.C
A Shared Vision: Green Growth Rooted in Community
The tree planting activity brought together a broad coalition of stakeholders, including the staff of IJA Developers and enthusiastic residents of Haroo Wanchi village, showcasing a powerful model of inclusive development. More than a ceremonial event, this campaign represents a shared vision to green Wanchi-Dandi’s highlands while sowing seeds of economic opportunity for generations to come.
IJA Developers has committed to planting 50,000 plum trees across the area as part of a long-term plan to blend environmental conservation with sustainable local development with other green legacy supporter. The first wave of saplings has already taken root on the lush slopes of the destination.
Why Plum Trees? Nature Meets Necessity
Plum trees were selected with purpose and precision. Wanchi-Dandi’s fertile soil and favorable climate offer ideal conditions for plum cultivation, ensuring high survival rates and strong yields. But the benefits go beyond agriculture:
- Scenic Beauty: The vibrant hue of ripening plums adds a burst of color that enhances the natural aesthetics of the ecotourism landscape.
- Economic Opportunity: Plum trees are high-yielding and marketable, offering the community a potential new income stream.
- Food Security: With proper management, plum orchards can become reliable sources of nutrition and food resilience.
- Environmental Impact: The trees also contribute to reforestation efforts, soil stability, and improved air quality.
Planting Opportunities, Not Just Trees
“This is more than a green campaign it’s a holistic approach to sustainability,” said a spokesperson from IJA Developers. “We are not just planting trees; we are planting hope, resilience, and economic independence.”
This green drive is aligned with Ethiopia’s Green Legacy Initiative, a nationwide reforestation movement that seeks to combat the effects of climate change while fostering a greener, healthier environment for all.
Toward a Thriving Eco-Destination
IJA Developers’ initiative in Wanchi-Dandi is a living testament to its broader mission: developing destinations where nature, culture, and community coexist in harmony. Through projects like this, the company is proving that responsible tourism development can deliver both ecological value and social impact.
As the first saplings take root, a new future begins to blossom for Wanchi-Dandi one where sustainability is not just a vision, but a way of life.
Participants
